11/9/2023 0 Comments Download video from ad library![]() ![]() You don’t need a Facebook account to browse the library’s ads. ![]() TIP: If you use an ad blocker, you’ll need to pause it on this page for the search function to work. If you’re not the one putting together your own campaign, you can provide examples of what you like – or don’t like – for your graphic designer, PPC specialist, or copywriter. Whether you’re working on an email, a landing page, or your own paid ads, you need all these elements. What is the ad asking the consumer to do next? Is it “Learn More,” “Act Now,” Apply Now,” Compare Prices,” “Shop Now,” etc.?Īnything you glean about these points can help you put your next marketing campaign together. Browsing ads is a great way to see if there’s another way. What kind of image does the ad use? Is it a photo, an illustration, or a cartoon? Who is it depicting? In the insurance industry, it’s easy to get sucked into the “stock photo of a happy family” school of thought. What specific words do you see over and over again? How short – or long – are the ads? How much – or how little – description do they provide? Do they include specific pricing information? Do they use hashtags or emojis? What’s the main idea of the ad? Is it selling insurance based on price, benefits, or the strength of a brand? Knowing what others are paying for can help you see what concepts are worth pursuing in your own marketing. ![]() What You Can Learnīefore we get started, here’s what you want to look for as you browse ads: We’ll walk you through how to do it and take a look at what we can learn. It’s a great source of ideas and inspiration to see how big and small companies are choosing to spend their ad dollars. You can browse ads from any Facebook advertiser and drill down to view more specific information about each ad. The Facebook Ads Library is exactly what it sounds like – a complete library of current and recent ads. ![]()
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